How to Find an Accountant

Who This is For:

This guide is for small business owners, entrepreneurs, and individuals who need help with taxes, bookkeeping, or financial planning. It’s especially useful if you’re hiring your first accountant, switching from a tax preparer, or looking for more proactive accounting services than you’re currently receiving.

Key Takeaways:

• The best accountant depends on your specific accounting needs

• Credentials, experience, and communication matter more than price

• CPAs, enrolled agents, and tax professionals offer different services

• A good accountant helps with tax filing AND planning

• Online reviews and credentials are critical

• Firms like Steady provide ongoing support beyond tax season

Our Step-by-Step Guide for Small Business Owners

Step 1: Understand What Type of Accountant You Need

Not all accounting professionals offer the same services. Before you start your search, identify what help you actually need.

Common accounting services include:

• Bookkeeping and monthly financial statements

• Tax preparation and filing tax returns

• Tax planning services to reduce long-term tax liability

• Payroll and compliance support

• Strategic financial advice for growth

It's important to review an accountant's specific services to ensure they match your particular financial requirements.

Many small business owners start with a tax preparer but later realize they actually need a business accountant who understands cash flow, balance sheets, and long-term planning, not just the IRS forms. Different types of tax professionals, such as CPAs, enrolled agents, and tax advisors, offer varying levels of expertise and services. Understanding tax regulations is especially important if your business operates in a specialized industry or has complex tax needs.

Step 2: Know the Different Types of Accounting Professionals

Certified Public Accountants (CPAs)

CPAs are licensed by a state board, hold a bachelor’s degree, meet continuing education requirements, and often belong to the American Institute of Certified Public Accountants or another national association.

They can:

• Prepare and file tax returns

• Provide tax planning and financial strategies

• Review financial statements

• Represent clients before the IRS

Enrolled Agents (EAs)

Enrolled agents are federally licensed tax pros with unlimited representation rights before the IRS. They specialize in tax matters but may not provide broader business advisory services.

Tax Preparers

A tax preparer helps with filing taxes but may not offer planning or ongoing support. Always confirm they have a valid Preparer Tax Identification Number (PTIN).

Step 3: Seek Recommendations

Finding the right accountant often starts with a strong recommendation. As a small business owner, tapping into your network can help you identify accounting professionals who truly understand the unique challenges of running a small business and navigating the ever-changing tax code.

Start by asking other business owners, colleagues, or friends about their experiences with accounting services and tax preparation. These firsthand accounts can reveal how a prospective accountant handles complex tax issues and supports clients during tax season. Don’t hesitate to ask your financial advisor or other professionals, like lawyers or bankers, for their trusted contacts. These experts often collaborate with certified public accountants and can point you toward someone with a proven track record.

Online reviews are another valuable resource. Check reputable sources like the American Institute of Certified Public Accountants (AICPA) or the National Association of Tax Professionals (NATP) to find accountants who hold professional credentials recognized in the industry. Look for feedback on their ability to provide tax planning and manage tax returns. We also recommend checking to make sure they offer clear expectations around services and fees.

Step 3: Look for Relevant Experience

A prospective accountant should understand your tax situation and business model.

Ask potential accountants:

• Do you work with other business owners like me?

• Do you have experience in my industry?

• Have you handled rental properties or complex tax issues?

• How many current clients do you support?

Selecting the right person is crucial, as trustworthiness and compatibility are fundamental when choosing an accountant who will have access to your sensitive financial information. Trust and compatibility are vital, since your accountant will be handling confidential details. During interviews, ask potential accountants about their approach to financial management to assess their suitability for your needs. Relevant experience matters more than working with large corporations if you run a small business.

Step 4: Check Credentials, Track Record, and Reviews

Before hiring anyone:

• There are a few ways to verify CPA credentials or EA licensing, such as checking their license status, professional standing, and whether they carry proper insurance.

• Request references from the accountant to gain insights into their reliability and quality of service.

• Check for any disciplinary actions or complaints filed against the accountant with the state board to ensure their trustworthiness.

• Look for online reviews and testimonials

• Ask about their proven track record

A good accountant is transparent, reputable, and willing to explain their approach clearly.

Step 5: Understand Pricing and Expectations

Accounting fees vary widely. Some firms charge hourly rates, while others offer a flat fee with clear deliverables.

Ask about:

• What services are included

• How communication works during tax season

• Whether tax planning is included

• How private information is protected

• Whether there’s a written agreement

Clear expectations up front save time and prevent frustration later.

Step 6: Look Beyond Tax Season

Many business owners only talk to their accountant once a year. That’s a missed opportunity.

The right accountant helps you:

• Plan ahead for taxes

• Understand financial statements

• Reduce your tax burden over time

• Make informed business decisions

Firms like Steady focus on year-round support, not just tax filing. Their team works closely with clients to provide valuable insights and proactive planning across all financial matters.

Why Many Small Business Owners Choose Steady

Steady isn’t just another CPA firm. We're an accounting partner built for modern businesses.

Steady offers:

• Full-service accounting and bookkeeping

• Strategic tax planning and tax preparation

• Support from experienced accounting professionals

• Clear communication and flat-fee pricing

• A relationship-first approach focused on long-term success

Instead of reactive accounting, Steady helps business owners stay organized, compliant, and confident year-round. Connect with us today to get your business on a path to financial success.

Finding An Accountant FAQ

How much does an accountant usually cost?

The cost of an accountant varies based on services, experience, and business complexity. Many accountants charge by the hour, while others offer flat-fee pricing. Small business accounting services often range from a few hundred to several thousand dollars per year, depending on bookkeeping and tax preparation needs.

What’s the best way to find an accountant?

The best way to find an accountant is to identify your accounting needs, verify credentials, read online reviews, and interview potential accountants. Look for relevant experience, clear pricing, and a proven track record working with businesses similar to yours.

Is it better to use a CPA or an accountant?

A CPA is often the better choice for business owners who need tax planning, IRS representation, and financial strategy support. While accountants may handle bookkeeping, CPAs have advanced credentials, licensing, and broader authority to advise on complex tax and financial matters.

How do I find a good accountant for my small business?

To find a good accountant, look for relevant experience with small businesses, proper credentials, positive online reviews, and clear communication. A good accountant should understand your industry, offer tax planning, not just tax filing, and provide proactive advice throughout the year.

What qualifications should an accountant have?

An accountant should have appropriate credentials such as CPA licensure or enrolled agent status, a valid PTIN, continuing education, and a clean disciplinary record. Many CPAs also belong to professional organizations like the American Institute of Certified Public Accountants.

Is a CPA better than a tax preparer?

A CPA typically offers broader services than a tax preparer, including tax planning, financial statement analysis, and IRS representation. Tax preparers usually focus only on filing taxes and may not provide ongoing financial guidance.

Can an accountant help reduce my tax liability?

Yes. A tax accountant or CPA can help reduce tax liability through tax planning, deductions, credits, and strategic timing. Proactive planning often saves more money than last-minute tax preparation.

Should I hire an accountant in person or online?

Both options can work. In-person accountants offer face-to-face meetings, while online firms provide flexibility and convenience. What matters most is experience, responsiveness, and whether the accountant understands your business and accounting needs.

What are red flags when hiring an accountant?

Red flags include unclear pricing, lack of credentials, poor communication, outdated accounting software, no written agreement, or promises that sound too good to be true. A trustworthy accountant is transparent and realistic.